Eating and Sleeping

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People are using Apple as a prime example of design being of vital importance to a company. You’ve missed the point. Apple is not a startup, they are a publicly-listed company that provides value to customers in a number of different ways, not just through good design. Your startup is not fucking Apple.

Your startup is like Apple when Apple was a startup. When Apple was a startup they sold computers made of wood and nailed together in a garage. Apple wasn’t concerned with design when it was an early stage startup. Goal #1 was figuring out if people even gave a shit about compact personal computers. So in 1976 they built computers, out of a garage, from wood, and sold them to people.

Don’t compare your scrappy startup to Apple the now publicly-listed company with superstar design team. That’s not how Apple started.

” - Design Is Horseshit